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The ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. AI is often used in marketing efforts where speed is essential. AI tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.

  • Predictive Analytics and Forecasting: Allow marketers to not only optimize their offerings now but for the foreseeable future.

  • Dynamic Personalized Ad Serving: Serve targeted advertisements to each user. You were served that ad in Facebook or Google because AI can predict what product you’ll be looking for, and therefore what type of content you’ll be interested in, by using your various behavioural and demographic data points and connecting the dots.

  • Content Recommendations: AI software can predict what users are interested in, and what type of content they’ll engage with. It can then offer the customer the exact content they’re looking for through specific recommendations, served in real-time. For example, Youtube and Netflix.

  • Chatbot: Automate responses by providing potential buyers with ways to find the right product or service. They also drive efficiency by handling unlimited inquiries at the same time and by being available 24/7.

  • Visual Search: Uses real-world images as the input for online searches, which are then absorbed by AI and machine learning to understand the content and context of these images and return a list of related results.

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